Blockchain technology has many uses. Mostly synonymous with the financial sector and for crypto trading, it might surprise some to learn that the fashion industry has found a clever use for the technology. Dubbed the AURA blockchain, luxury brand conglomerate and owner of the Louis Vuitton fashion label, LVMH, has developed the LVMH blockchain.

The fashion giant will use the technology to prove the authenticity of its branded goods.

LVMH Blockchain

Given the code name AURA, the LVMH blockchain is expected to go live this May or June. It will launch first with the Louis Vuitton and Parfums Christian Dior brands, and then extend to include LVMH’s 60 luxury brands.

If all goes well, then competitor brands will eventually be added to AURA.

Incognito Project

The company has reportedly enlisted a full-time blockchain team that has been working on the project for over a year. Kept under the radar, this team has worked closely with Ethereum design studio ConsenSys and Microsoft Azure.

>> OKEx Blockchain: The OKChain will Test-Launch in June

As such, AURA is built using a version of the Ethereum blockchain called Quorum—a blockchain developed by JPMorgan and which focuses on data privacy.

According to CoinDesk, the platform will work as follows:

“To begin with AURA will provide proof of authenticity of luxury items and trace their origins from raw materials to point of sale and beyond to used-goods markets. The next phase of the platform will explore protection of creative intellectual property, exclusive offers and events for each brands’ customers, as well as anti-ad fraud.”

LVMH Blockchain for Competitors

LVMH intends to offer the AURA blockchain in a “white-label” form to its competitors in the luxury brands sector.

The aim of placing luxury goods on the blockchain is to reduce counterfeit efforts. It will also assure customers of the origins of their purchase.

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Malta-based crypto exchange OKEx has announced plans for its own decentralized exchange or DEX on its own blockchain. The company made the announcement on Friday detailing the OKEx blockchain.

OKEx Blockchain: OKChain

According to a release on Medium, the company detailed how its operations team has been developing a blockchain called OKChain. The blockchain will be the underlying tech for the exchange’s first decentralized exchange, suitably called OKDEx.

OKChain is at the final stage of development with a test network launch expected in June.

The exchange’s native coin OKB will migrate to an Ethereum ERC-20 standard blockchain in April. Then after the test and once the OKChain is deemed stable, it and all other tokens will be moved to the new OKEx blockchain. OKB will become the native token of the OKChain blockchain.

According to the announcement:

“OKB will be the native token of the OKChain network, which can be used to settle transaction fees or used in the Dapps developed on OKChain.”

OKEx Blockchain and Others

A decentralized exchange is becoming a popular add-on for many cryptocurrency exchanges of the world. OKEx is not the first major exchange to develop its own DEX.

The world’s largest cryptocurrency exchange by market volume, Binance, is launching its own blockchain network soon.

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Last month, Binance ran public testing for its DEX and allowed users to create wallets and play around with the interface. It also launched a trading competition offering prizes of up to $100,000 worth of its native token, BNB, to draw testers to the platform.

Another major exchange, Singapore-based, Huobi is also doing something similar. It too announced a standalone decentralized exchange last June. However, Huobi is planning on evolving completely into a DEX. The company is on the lookout for developers to create the underlying open source blockchain protocol for the platform.

What do you think of the OKEx Blockchain?

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